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Motivity Labs
Digital Innovation

Digital innovation and transformation consulting

Helping organisations keep up with a rapidly changing digital landscape.

What a whetstone is to a sword, digital innovation is to digital transformation — it sharpens the transformation of any sector and keeps it relevant in an ever-competitive market.

An engineer working on a laptop while testing across several mobile devices
300+

Projects

550+

Experts

50+

Clients

10

Countries served

96%

Client retention

Everything starts with an idea. Innovation is making it work.

An idea suggests a possible course of action for a problem — but not every action becomes a successful solution. Digital innovation means implementing the best ideas with current technology to improve an existing product or service, or create a new one: turning a stagnant, traditional business into a dynamic one by optimising every aspect of it.

Digital innovation consulting

Six disciplines an idea has to pass through.

01

Product engineering

Scalable and agile engineering, from ideation to deployment.

02

Quality assurance

Speed and agility added to intelligent testing and QA.

03

Cloud services

Reaching the cloud is the way to move ahead in the digital transformation journey.

04

Data analytics

Drive transformation using actionable data insight.

05

Enterprise security

Build security and responsibility into the systems.

06

DevOps

Fast and flexible DevOps deployments.

Often confused

Digital innovation is not digital transformation.

Digital innovation

Digital transformation

An idea that precedes the digital transformation.

Follows digital innovation, and is the result of acting on it.

Unique to a particular business, product, process or service — innovation in banking differs from innovation in healthcare.

Usually refers to adopting digital technology into a traditional business, product, process or service.

Specific to a demand or need arising in a business, product, process or service that leads it to excel in its field.

A generic term covering the whole of a business, keeping it competitive with its peers — and a continuous process.

Has to be consistent and regular to keep boosting a business, product, process or service.

Needs to align with current technology, through regular updates and the adoption of new technologies.

What comes next

The future of digital innovation

The future of digital innovation depends largely on emerging technology. As technology evolves, so does innovation — and a business has to keep abreast not just of current technology but of what is coming. You have to step aside and consider your business from a distance to find the areas that need improving. That is where we come in: we study your business from the outside, which lets us see what you may not, and offer tailor-made digital strategy that keeps pushing it in the right direction.

A clinician wearing a virtual-reality headset while reviewing a patient's data

Talk to us about your transformation

Whether you already know the idea you want to test or only that the current way of working has stopped scaling, our consultants will walk the problem with you before anyone proposes a technology.